Public relations (PR) deals with the release and spread of information between an individual or an organization. It can be simply called the act of publicizing or publicity and Publicity can be referred to as the giving out of information about a product, person, or company for advertising or promotional purposes. The act of publicity is very important because it is an essential tool in the process of marketing an individual, brand or an organization. Every sector especially in the entertainment industry need a good publicity management, strategist or team for effecting awareness and here is why there is a need to talk about the brand CYPHER9JA.

It is no news that Social Media is one of the most effective publicity tool and that is why in this article we will be taking a dive into some elements that is being used by the Brand Cypher9ja. The brand CYPHER9JA has a very strong use on Digital Marketing and a large reach on various social media platforms. Take a chill pill as I do some analysis of the brand below:

Website: There is no doubt that blogs and website are one of the sources of dispersing information globally so it will interest you to know that the Cypher9ja website is worth $27,625 currently with Alexa global ranking of 226,053 with an Estimate visit of 5,798 per day and 28,859 estimated page views per day.

Audiomack: is a free music streaming and discovery platform that allows artists to share their music and fans to discover new artists, songs, albums, and mixtapes. In recent development Audiomack has become one of the top trending music platforms for A list and star rising artiste to attract listeners all over the world. The brand Cypher9ja has an Audiomack account for the interest of trending fresh talents songs and A list artistes songs globally and this is affirmed with almost 16,000 followers the brand is having on Audiomack coupled with a total of almost 2million streams and plays and to burst your mind is the song Cash App by Bella Shmurda enjoying 1.4 million streams and plays on the Cypher9ja Audiomack Account.

Facebook: This is one of the most popular online social media and social networking service. The brand Cyper9ja uses this platform also to publicize with an Account of 120,000 page likes and massive engagements from followers.

Instagram: is a photo and video sharing social networking service owned by Facebook and you will agree with me that this is another wonderful and effective platform for products and services marketing. This platform is also use to publicize an individual or a brand. The brand Cypher9ja uses this platform and has got large followers of above 30,000 thereby increasing the reach of the brand’s publicity and audience.

Twitter: is a social media site, and its primary purpose is to connect people and allow people to share their thoughts with a big audience and yes twitter is really a big and wide platform for publicity and there have been a range of individuals and brands that got to limelight with the help of Twitter trend. The brand Cypher9ja is using this great platform to enhance his Publicity reach and he has been able to gain a large followers of almost 17,000 on Twitter and here is where I leave you to imagine how much this brand has got control on publicity and awareness.

Whatsapp: is a messaging app that lets users’ text, chat, and share media, including voice messages and video, with individuals or groups. This is a very direct medium of publicity amongst all other media platforms. This platform takes the information directly to your audience through a direct message, status or extra external audience reach with sending the information to whatsapp groups. The brand cypher9ja is having a reach of 500 views on whatsapp status and in over 50 whatsapp groups.

Youtube: is a video sharing service where users can watch, like, share, comment and upload their own videos. On the Cypher9ja youtube channel you will find subscribers of above 8,000 and a total of 100,000 views.

To buttress the fact that Cypher9ja is one of the top PR agency in Nigeria I will like to itemize some A list and star rising artiste that the brand has worked with and in one way or the other took the song or artiste to limelight. Remy Crown ft. kizz Daniel – Sweet as e be, Haekins – Royal highness, Kulio – Magic, Vikoliver – Americana, Fola – Beholder, Tswaggz Banks ft. Zlatan – Sapa, Tenstar – Iya Jeyin, Deedeejojo – No yawa, Topage – Far, Dammy Thunda – Wa ok, Tz Breezydave – I am breezydave, Jiggypapi – Mata, World Pharrell – Bourdilion and Fela 2 – Obo Erofo to mention a few.

In conclusion, I want to emphasize that the brand Cyper9ja has a very large audience reach and engagement on virtually all social media platforms and has worked with top brands and individuals with record of positive results and with this and many more are the reasons why we agree that the brand CYPHER9JA is one of the top PR agency in Nigeria.

This Piece was written by Oluwatoyosi Malomo

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