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Breaking: Etisalat Nigeria Changes Brand Name, Now Called 9Mobile

Etisalat Nigeria has changed its name to 9Mobile

 The embattled telecom company will now be known as 9mobile
 The Emirates Telecommunications Corporation (ETC) had earlier asked Etisalat to stop using its brand name within the next three weeks Etisalat Nigeria has on Thursday, July 13, changed its name after weeks of reported crises.

The management of the company at the end of a management meeting in Lagos adopted the name 9Mobile as the new brand name.

 Etisalat International wants the Nigerian arm to discontinue the use of Etisalat as the brand name.

 Olusanya who was appointed as the chief executive officer of Etisalat Nigeria to oversee the transition of the company due to his experience in the smooth transition of Celtel to Airtel may have come with this new name considering the need for a change of name.

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